ON THE RISE

This month on MSN there was an article about how women these days are impacting the world of running. The article went beyond talking about women marathoners (although there was a 13% increase in professional women runners), and covered the rapid increase in recreational women runners.
According to the article women are the heart and soul of the increase and rapid spread and popularity of running as a sport these days. We have overcome a huge milestone and are becoming the driving force keeping the athletic sporting goods companies in growing business. The theory behind this growth dates back to the Title XI bill in the late 70's.
Girls around this age (early to late 20's) are the fastest growing running population. Our generation of women grew up being able to play sports in grade and high school. We were raised as athletes, and at the time comes for us to retire from organized sports, we have turned to running as our alternative to stay healthy and moving. So if at anytime younger women feel down and under appreciated, just look at the mark we have made to one of the biggest markets in todays world. We made an impact here, and who knows where else we could leave one...